News: Most valuable brands

The global recession has affected the world brand names. According to a recent report of University of California.
Some cars, motocycles, luxury product, clothing, manufacturers have been seriously attack by the economic downturn.
Coca-Cola is currently worth $68bn. Its benefits haven't suffered drastic change,
Car companies, such as BMW and Toyota, along with Harley Davidson motorcycles, have diminished the value of their brands.
Also some luxury firms, like watchmakers Cartier and Rolex, and Armani clothing.
The consumers don't value expensive things they want to cover their basic needs when times are hard.
Meantime firms with relatively cheap products as McDonalds fast food and Kellogg's cornflakes, for example. their brands have suffered recession.
But Google, thanks to the search for bargains online, it has benefited.

According to the report, the world's five most valuable brands are Coca-Cola, IBM, Microsoft, General Electric and Nokia, unchanged from last year.